It is time for branding and communication to help democratize the messages relating to our changing ways of life — the environment, education, privacy, gender equality, health. This will require brands to take societal roles. To create tools, products, points of view that unify humanity’s ability to continue to move forward. We are also entering a time when purpose based marketing and companies will overtake the "slow to change," offering new forms of audience connection we can’t get from purely old-fashioned, consumerist models. We will see significant shifts in the DNA of brand-building. "Eco" and "sustainability" reports will just be business reports. These kinds of issues will increasingly become C-level topics, not relegated to a lower-regarded "corporate responsibility department." Being responsible citizens of the world, to the planet, must become an integral part of brand behavior, a way of doing business.
Read more about this vision of TBWA's Lee Clow here.
A message from Lee Clow, TBWA\Media Arts Lab
If you showered this morning, have eaten anything today, or if you’re breathing right now, you owe it to me to listen. Actually you owe it to yourself. You see, I don’t need you, but you need me. Please help get this message out to your fellow humans.
View the first 6 films at natureisspeaking.org Share the films!
Follow us on Twitter and RT. Each of us in Nature has a lot to say to you humans! And for everything...use #NatureIsSpeaking. But seriously, share! Don’t do it for me. Do it for you.
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