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Grafisch Lyceum Rotterdam

Enter the creative world

From the start of our collaboration, we built a new brand together with GLR. It became Rotterdam’s most sparkling and creative school. An imaginative world filled with colour and energy. A space where students work together to create the most fantastic media products.

We created a colourful city, an iconic visual metaphor for the school which depicts the world of creative craftsmanship. We also created a stage for the students' work. In the long-term campaign, the students and their work were the heroes.

This campaign is an exhibition.

Campaigns, brochures, websites, and triangular signs in the city all display the students’ creative work. Offering students not only an opportunity for personal development, but the opportunity to inspire others.

After eight years of collaboration, the school now has a consistently strong intake of new students and a strong image. More importantly, it’s become a magnet for creative talent.

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