Update

Employer branding has penetrated the boardroom

If branding had been a topic for management at all, it mainly concerned corporate and product branding. Nowadays there is lots of attention for employer branding in the boardroom.

Singles' day and other reMarkable events

A new year has kicked off again. In the next 12 months, there will be lots of trends and other special reMarkable events!

Brands do not exist

I wrote a blog about the phenomenon of brands for Adformatie. Brands don’t really exist, or, as Giep Franzen likes to put it, you can’t drop them on your toes!

Getting started with employer branding

The current overheated labour market makes it even more important to come across as attractive an employer as possible. How do you win the hearts of today's talents? Employer branding is crucial. About Now, How and Wow!

Startup Branding - A good start makes a mark

Startups are hot, and the Netherlands also cherishes these innovative companies in the hope that they will grow into sustainable and successful companies. The big challenge is to get more startups to become stars.