A road trip full of unexpected experiences
The new Zwitserleven campaign is all about accessibility, realism and experiences. Chris Zegers goes on a road trip through the varied landscape of the US, where he regularly crosses paths with actress Maryam Hassouni.
They both visit the most spectacular places and meet some unusual people. These are encounters with real people, not actors playing a scene. The Zwitserleven Feeling is just one click away. You can easily book most of the destinations, such as the beautifully situated home where Chris and Maryam stay, via airbnb.com, and create your very own road trip. Very accessible. Let’s #ZwitserlevenGevoel.
An enormous amount of content was shot during the road trip. Back in the Netherlands, this was classified and edited so that it could be used in all possible media, at all relevant touch points in the client journey: from social media to TV, and from the website to the online magazine ‘Straks’.