A new year has kicked off again. In the next 12 months, there will be lots of trends and other special reMarkable events! Last year, I listed them for the first time. With the Branding Canvas Model, I explained 10 aspects in early 2017 that are important for branding today. This year, I’ve repeated the experience, and put down the most important developments in the area of brands and brand management on paper.
Here’s a small preview. 'In our current Brand Society, brands give meaning to products, services and organisations, and consequently our perception of society and the wider world. On the other hand, brands can also draw from the context in which they exist. For example, points in time can become a brand, such as Mother’s Day, Father’s Day or Valentine's Day, or phenomena such as Black Friday or Cyber Monday. The most recent of these is Singles’ Day.'
Would you like to read more? My whole blog can be found at Marketingonline.nl.
I hope everybody has a great, reMarkable New Year!