Interventional cardiology is an increasingly challenging field. It’s not for everyone. But for a passionate few, it’s what they love. And Philips Health System has been with them from the very start. Philips challenged us to develop a creative platform that strengthens their leadership. Together with Omnicom, we set out to champion interventional cardiologists and put them at the heart of the conversation.
In interventional cardiology, there's a lot on the line.
Core thought
Interventional cardiology takes passion, commitment and incredible focus. Performing at anything less than the highest level is not an option. Just like in mountain climbing.
Bringing it to life
After searching the globe, we found a talented interventional cardiologist: Qaisra Saeed, MD., an outstanding cardiologist and accomplished mountaineer. She's ascended some of the world's most challenging peaks, including Mount Everest. Together with her, we compare climbing a rock face to performing an interventional procedure – both displays of focus, skill, and determination.
Social posts
The result
The film stars our hero cardiologist and Philips' line-up of innovative products. Telling a story that takes us from Nevada to the Philips cath lab in Best, and back again. In close collaboration with Philips, we crafted an integrated campaign that spans reputation messaging and demand generation. The result? An impactful global platform that demonstrates how Philips empowers interventional cardiologists to stay close to the heart.Discover the campaign here: Read the articleGo to the landing page