ARA Case De Hypotheker

Jazekeris confidence

De Hypotheker

Housing market? Tough one. To break through, you need to stand tall. De Hypotheker promises confidence in their new campaign, for buyers and renovators alike. That’s Jazeker. And it starts with your Hypotheker.

ARA Case video

TV commercial

25 years of Jazeker

Not many words are connected to brands as strongly as Jazeker is to De Hypotheker. It started as a shout for attention, as a booming answer to housing questions. Then it grew into a promise: your living dreams can come true.

Behind the scenes
Storyboard

De Hypotheker claims confidence

In the new campaign, Jazeker stands for the confidence you need to stay cool in an overheated housing market. From pancake flippers with renovation dreams to catwalk-strutting, house-hunting boss babes – they’re Jazeker. Thanks to the personal and independent advice from their Hypotheker.

Two women at a open house

Cut through the noise

Housing is a hot topic. De Hypotheker differentiates itself with a bold, confident tone. With magnetic leads, vibey tracks, and a healthy dose of entertainment. Because confidence isn’t something you can explain – you have to feel it.

This campaign inspires confidence through TV, radio, and social media. Consistent, repeatable, and one-of-a-kind. Because there’s only one brand that can say: Jazeker, De Hypotheker.