People-powered progress — that’s KPMG. This brand essence comes to life on the career site we designed, built and maintain. A next-gen platform with an innovative candidate journey: tailored and intuitive.


Meet Fiona
At the heart of KPMG’s employer branding? ‘Come as you are’ and ‘Thrive with us’. Fiona, the interactive avatar, brings that approach to life. Fiona greets you, asks for your name, experience and interests. Based on your input, she guides you to content and vacancies that fit. Want to stay in the loop? She creates a profile for you, so you get tailored updates.



The website won silver at the Werf& Awards
The friendly face of KPMG
A spokesperson only works when they match the brand. Fiona passed that test with flying colours. That’s why she also features in videos about KPMG’s culture, achievements and challenges.

Continuous optimisation
We run regular audits to monitor performance, SEO and user experience. We analyse behaviour and translate insights into concrete improvements.



