The website won silver at the Werf& Awards

People-powered progress — that’s KPMG. This brand essence comes to life on the career site we designed, built and maintain. A next-gen platform with an innovative candidate journey: tailored and intuitive.

At the heart of KPMG’s employer branding? ‘Come as you are’ and ‘Thrive with us’. Fiona, the interactive avatar, brings that approach to life.</br></br> Fiona greets you, asks for your name, experience and interests. Based on your input, she guides you to content and vacancies that fit. Want to stay in the loop? She creates a profile for you, so you get tailored updates.

Meet Fiona

We run regular audits to monitor performance, SEO and user experience. We analyse behaviour and translate insights into concrete improvements.

Continuous optimisation

<p>A spokesperson only works when they match the brand. Fiona passed that test with flying colours. That’s why she also features in videos about KPMG’s culture, achievements and challenges.</p>

The friendly face of KPMG

Fiona’s done a lot for KPMG. In the first two months post-launch, applications rose by 30%. We kept optimising. The result? More applications, more hires and longer sessions.