Ride The Other Side
In secrecy, we were briefed on a mega project at Walibi Holland: a racing coaster like no other. Two rides in one racing coaster called YOY. Chill and thrill. Blue and green. We pitched a wild idea – and won.
TV commercial
Two audiences, one strategy
YOY is a two-track racing coaster: one for thrill seekers, the other for young daredevils and families. Our campaign strategy brings these two worlds together. Using cultural insights from TBWA Edges, we created a concept that sparks an out-of-this-world experience for the child in everyone.
Ride The Other Side
In the campaign, blue water and a green nature twist around each other – just like the coaster. Looping, diving, upside down and back again. Two sides of the same story. And once you make it to the other side, there’s only one thing left to do: Ride The Other Side.
From tease tot release
While the coaster was under construction, we were building hype. In-house animations captured the ride’s wildest features. We told the story of the new rollercoaster from the first announcement to the big launch.