![ARA Case Zwitserleven](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fzwitserleven-header.6718ca6b.jpg&w=2048&q=85)
How do you sell something nobody wants to think about? With Feeling.
Back in the day, insurance companies predicted doom and gloom if you didn’t have a good pension. Zwitserleven promised just the opposite: a good feeling – the ‘Zwitserleven Gevoel’. This disruption, conceived during the start of our long partnership, has been a solid, almost legendary marketing asset for over 40 years.
![ARA Case video](/_next/image?url=https%3A%2F%2Fvumbnail.com%2F803808135_large.jpg&w=2048&q=85)
‘Het Zwitserleven Gevoel, the only pay off to make it into the Dutch dictionary.’
Tomorrow’s pensioners want a beautiful world too.
Enjoying your pension and a beautiful world are inseparable for Zwitserleven. That’s why they have been investing in sustainability for a very long time.
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![ARA case image](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fzl-0.f16d9f61.jpg&w=2048&q=85)
![ARA case image](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fzl-2.f343a608.jpg&w=2048&q=85)
![ARA case image](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fzl-3.a0976cd1.jpg&w=2048&q=85)
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![Zwitserleven Social](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FiPhone.db971d8c.png&w=1200&q=80)
Money talks
With around 60 billion of capital invested, Zwitserleven has a sizeable influence on multinationals around the world. Influence that is being put to work to create a more sustainable world. Consequently, Zwitserleven has been awarded as the most sustainable insurer in the Netherlands every year, for the past 7 years.
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play
![ARA Case video](/_next/image?url=https%3A%2F%2Fvumbnail.com%2F803808182_large.jpg&w=2048&q=85)